Tag: travel

Traveling for Food

This article explores culinary travel, sparked by McKinsey’s 2024 tourism report. Food is central to cultural identity, rituals, and memories. It’s also a major global economic force…

Marketing to Women in Travel

Women make 80% of travel decisions, regardless of who pays or where they go. The average U.S. traveler is a 47-year-old woman, and 60% of solo travelers are married, traveling without their spouses…

marketing travel women

Marketing Places, Destinations, and Experiences Requires a Different Skillset
We often refer to it as “marketing the invisible.” Marketing non-tangibles like places, destination...
Brand Management In Times of Crisis
As brand managers, marketers, and business leaders, we don’t always know what to do in times of crisis...
We Attended INSPIRE to Get Inspired
Earlier this month we attended the INSPIRE Conference hosted by the International Luxury Hospitality Association at Fontainebleau in Las Vegas...
Turning Current Hospitality Trends into Marketing Strategies
Speaking of the experience economy, we found four trends that support the notion of providing higher-value experiences...
Customer Service Advantage
While AI offers a clear potential to level the playing field, let’s discuss what hotels can do to make customer service a competitive advantage...