A Unique Approach to Targeting Luxury Consumers
MONOGRAM offers a full-service media strategy, planning and buying team with over 25 years of experience in the luxury travel tourism industry. For clients, this means that we are better prepared to approach marketing messaging and media. Our expertise extends to luxury spas, weddings, corporate group travel and fine dining. We know the customer journey is different for the luxury traveler, and we’ve mastered the audience mindset. Our keen understanding of what motivates them informs our approach to media tactics and strategy so we can fully meet their specific needs.
Integral to our media strategy is OHIQ, our proprietary data and analytics platform. OHIQ creates logic for aggregating reporting across all channels, uploads a copy of your marketing data to a secure cloud server, and visualizes that data so you can see a holistic view of results.
Comprehensive
OHIQ provides comprehensive reporting and analytics of all media placements for both online and offline channels. If it is measurable, you will see results.
Timely
We use available digital platform APIs to automatically gather and integrate data for the day prior into all reporting every morning. TV and radio data are entered promptly after receiving posts from each vendor.
Transparent
OHIQ offers 100% transparency, which means you will know where and how your dollars are spent on each media platform.
Flexible
OHIQ's Standard Media Reporting
Through a fully connected ecosystem and armed with a deep understanding of our clients’ challenges, OHIQ aggregates reporting across all channels to provide a holistic view of results, which can be used to highlight changes over time, identify actionable insights and recommend opportunities for optimization.
We provide innovative marketing solutions and an unparalleled knowledge of how to most effectively engage the luxury customer.
We provide innovative marketing solutions and an unparalleled knowledge of how to most effectively engage the luxury customer.