You’ve likely heard of “The Great Wealth Transfer.” Experts estimate that between $70 and $90 trillion…
Continue readingMarketing Luxury to the Next Generation
Marketing Places, Destinations, and Experiences Requires a Different Skillset
We often refer to it as “marketing the invisible.” Marketing non-tangibles like places, destination…
Continue readingBrand Management In Times of Crisis
As brand managers, marketers, and business leaders, we don’t always know what to do in times of crisis…
Continue readingMarketing to Women in Travel
Women make 80% of travel decisions, regardless of who pays or where they go. The average U.S. traveler is a 47-year-old woman, and 60% of solo travelers are married, traveling without their spouses…
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