Bringing the New Riviera to Life
We helped redefine and reposition California’s most awarded luxury resort, once named Best Hotel and Best Luxury Hotel in the U.S. by Trip Advisor. The Grand del Mar was also California’s first Forbes Triple Five-Star designated resort. Our services spanned from print campaigns and website design to restaurant branding and amenity brochures.
A PERSONALIZED APPROACH TO A HOSPITALITY LOYALTY PROGRAM
Looking to convey their “membership without dues” philosophy at every location, Virgin Hotels needed to market a loyalty program in a way that would differentiate them from others in the hospitality industry. We developed a go-to-market strategy that invited everyone to join the tribe.
Building a Brand from Inception to Exceptional
Bringing an Unparalleled Lifestyle Development Vision to Life with Brand Strategy and Design
A new high-end residential and mixed-use community located just outside the Las Vegas Strip, The Reserve at Red Rock Canyon is set within a national conservation area and aims to become one of the most naturally beautiful, environmentally-sensitive, and exclusive private communities in the country. We created a brand identity that reflected their sophisticated vision.
Our design choices were driven by a desire to convey the natural power of a historic place in a modern way. The resulting suite of design work renders a sophisticated logo and brand marks with a minimal type treatment. The aesthetic brings the nostalgic and rustic past of the setting forward in an elevated and self-aware manner, conveying luxury and taste at every touchpoint.
Turning the Spotlight Off
We were tasked with launching the revival of Santa Barbara’s famous El Encanto hotel, which Belmond (formerly Orient-Express) had purchased and chosen to restore to its former 1930s glory. With its private villas and proximity to LA, El Encanto had always been known as a destination where Hollywood’s rich and famous could relax away from the cameras. Our “Embrace Anonymity” campaign leveraged this history, and won the Orient Express North American account.
CONNOISSEURS OF ANONYMITY
You know who you are. You’re the kind that loves to steal away. Start the weekend on Thursdays. In the morning. You have no problem saying: Hold my calls. Or popping up the coast to feel the sun from a new angle.You don’t bother with luggage. Or plans. You respect that leisuring under deep cover is a distinct art form. And you, in your linen shirts and dark sunglasses, are one of its most ardent practitioners.
Welcome.
We are here to assist you in all your anonymous pursuits.
Luxury is in the details.
We developed collateral for the grand opening of the Mandarin Oriental Las Vegas, a Forbes triple five-star luxury hotel at the heart of the Strip.
Grand Opening Invite
Twist By Pierre Gagnaire
Invite & Menu
Menus
Guest Services DIRECTORY
Bath Amenities
Guest Services Collateral
Creating A Bespoke Monogram for A Notable Brand
When Rosewood was revitalizing this charming Southern California resort, they tasked us with creating a unique brand identity that carried the beloved sophistication of the resort’s past into the destination’s decidedly modern future.
A Modern Rebrand for a Master Chef
The original celebrity chef, Wolfgang Puck, needed a campaign that reminded Las Vegas visitors that his many upscale restaurants were still the place to be. These ads tout the irresistible nature of his dishes while having a little fun. The main message: Everyone is doing The Wolf.
Branding Sustainable Luxury
Mountainside approached us as a burgeoning real estate development on Lake Tahoe’s north side. Refreshingly modern, sustainable and located directly on the popular ski slopes of Northstar Mountain, the project needed only one vital thing: a compelling brand identity and advertising campaign to captivate Silicon Valley’s entrepreneurs, young adventurers and families.
VIP Gift
Community Maps
Magazine
An Umbrella Campaign to Boost Them All
MGM Resorts asked us to develop an all-encompassing brand campaign for their wide range of resorts and casinos across the globe. Our concept conveyed the breadth of offerings while also embracing the wonderful grandeur embedded in the MGM promise.
Brand Book
