Creating a Mantra for Seizing Life
A remodel of Live! Maryland called for a rebrand. Our proposed campaign played on the Live! name to emphasize that this is a place where you live in the moment. Campaign photography relied on candid lifestyle shots and directives that the time to play, dine and stay is now.
Bringing the New Riviera to Life
A $3 billion+ resort destination in The Bahamas needed everything. We started with a stretch of beautiful beach and created a brand strategy that evolved into brand identity, amenity development, collateral and graphic design, advertising, digital/web assets and just about every consumer touchpoint we could envision.
Respite among the ruckus
We served as agency of record for the Las Vegas resort haven, an all-suite, non-smoking and non-gaming hotel in the middle of the Las Vegas Strip. Non-gaming is an exclusive differentiator for Vdara, so we leveraged the idea of finding serenity within the Strip’s non-stop energy.
Redefining A Global Brand in a New Market
When you launch a hotel in Las Vegas, you have to go big. And when you’re a brand as iconic as Virgin, you need to create a campaign that’s as monumental as you are. We conjured up an idea: Mad Max meets a celebration of everything great in life. Our high-energy, multi-phased campaign, “Us. Unstoppable” portrays a motley crew of visitors as a charismatic, diverse, and energetic entourage on their way to break through the Las Vegas glitz.
Grand Opening Event
The stars came out to play to open Virgin Hotels Las Vegas with a memorable kick off. Virgin founder Sir Richard Branson kicked off the proceedings with a champagne toast along with hotel officials and the governor of Nevada. Superstar entertainment featuring Christina Aguilera and Mix Master Mike lended their crowd pumping, unstoppable vibes. The “Unstoppable Weekend” marked a glorious re-opening of Las Vegas with the grand opening of the newest icon, Virgin Hotels Las Vegas.
Living the high life
Palms turned to us to reposition its casino as an aspirational entertainment brand with a residential component. Our campaign delivered with a sexy and upscale portrayal of life mere blocks from the Las Vegas Strip.
Pre-Launching A Casino with F&B
To create anticipation for Borgata’s opening, we developed an ad campaign to tout its celebrity chef partnerships and upcoming restaurants, which were destined to revolutionize Atlantic City’s restaurant offerings. Dining in AC was about to become a destination in itself.
Redefining A Global Brand in a New Market
When you launch a hotel in Las Vegas, you have to go big. And when you’re a brand as iconic as Virgin, you need to create a campaign that’s as monumental as you are. We conjured up an idea: Mad Max meets a celebration of everything great in life. Our high-energy, multi-phased campaign, “Us. Unstoppable” portrays a motley crew of visitors as a charismatic, diverse, and energetic entourage on their way to break through the Las Vegas glitz.
Grand Opening Event
The stars came out to play to open Virgin Hotels Las Vegas with a memorable kick off. Virgin founder Sir Richard Branson kicked off the proceedings with a champagne toast along with hotel officials and the governor of Nevada. Superstar entertainment featuring Christina Aguilera and Mix Master Mike lended their crowd pumping, unstoppable vibes. The “Unstoppable Weekend” marked a glorious re-opening of Las Vegas with the grand opening of the newest icon, Virgin Hotels Las Vegas.
Respite among the ruckus
We served as agency of record for the Las Vegas resort haven, an all-suite, non-smoking and non-gaming hotel in the middle of the Las Vegas Strip. Non-gaming is an exclusive differentiator for Vdara, so we leveraged the idea of finding serenity within the Strip’s non-stop energy.
Baha Mar
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Showcasing a Prestigious Brand
Our projects for Wynn have ranged from logo design and graphic standards to annual reports and stunning brand books. Through every execution, we meticulously adhered to their brand standards while offering a fresh interpretation of all things Wynn.
