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Belmond El Encanto

Turning the Spotlight Off

We were tasked with launching the revival of Santa Barbara’s famous El Encanto hotel, which Belmond (formerly Orient-Express) had purchased and chosen to restore to its former 1930s glory. With its private villas and proximity to LA, El Encanto had always been known as a destination where Hollywood’s rich and famous could relax away from the cameras. Our “Embrace Anonymity” campaign leveraged this history, and won the Orient Express North American account.

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CONNOISSEURS OF ANONYMITY

You know who you are. You’re the kind that loves to steal away. Start the weekend on Thursdays. In the morning. You have no problem saying: Hold my calls. Or popping up the coast to feel the sun from a new angle.You don’t bother with luggage. Or plans. You respect that leisuring under deep cover is a distinct art form. And you, in your linen shirts and dark sunglasses, are one of its most ardent practitioners.

Welcome.
We are here to assist you in all your anonymous pursuits.

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