We served as agency of record for the Las Vegas resort haven, an all-suite, non-smoking and non-gaming hotel in the middle of the Las Vegas Strip. Non-gaming is an exclusive differentiator for Vdara, so we leveraged the idea of finding serenity within the Strip’s non-stop energy.
Hotelier Alan Fuerstman met with us to describe a new kind of hotel company – one that wasn’t focused on becoming the biggest, but rather the best; offering comfortably elegant settings true to their picturesque surroundings while providing a personalized level of service without the stuffiness and trappings of established resort brands. Though the market was extremely competitive, we created the Montage brand from blank canvas to the highly respected and successful hospitality company it is today.
We were tasked with launching the revival of Santa Barbara’s famous El Encanto hotel, which Belmond (formerly Orient-Express) had purchased and chosen to restore to its former 1930s glory. With its private villas and proximity to LA, El Encanto had always been known as a destination where Hollywood’s rich and famous could relax away from the cameras. Our “Embrace Anonymity” campaign leveraged this history, and won the Orient Express North American account.
Brochures
CONNOISSEURS OF ANONYMITY
You know who you are. You’re the kind that loves to steal away. Start the weekend on Thursdays. In the morning. You have no problem saying: Hold my calls. Or popping up the coast to feel the sun from a new angle.You don’t bother with luggage. Or plans. You respect that leisuring under deep cover is a distinct art form. And you, in your linen shirts and dark sunglasses, are one of its most ardent practitioners.
Welcome. We are here to assist you in all your anonymous pursuits.