A Modern Rebrand for a Master Chef
The original celebrity chef, Wolfgang Puck, needed a campaign that reminded Las Vegas visitors that his many upscale restaurants were still the place to be. These ads tout the irresistible nature of his dishes while having a little fun. The main message: Everyone is doing The Wolf.
Branding Sustainable Luxury
Mountainside approached us as a burgeoning real estate development on Lake Tahoe’s north side. Refreshingly modern, sustainable and located directly on the popular ski slopes of Northstar Mountain, the project needed only one vital thing: a compelling brand identity and advertising campaign to captivate Silicon Valley’s entrepreneurs, young adventurers and families.
VIP Gift
Community Maps
Magazine
An Umbrella Campaign to Boost Them All
MGM Resorts asked us to develop an all-encompassing brand campaign for their wide range of resorts and casinos across the globe. Our concept conveyed the breadth of offerings while also embracing the wonderful grandeur embedded in the MGM promise.
Brand Book
Bringing an Icon into the Future
We were commissioned to rethink and redesign the existing website for the iconic Mr C Beverly Hills brand. Our focus was on providing a more seamless user experience by way of a clean and fresh design. While bringing the digital brand into a more modern space, we adhered to the integrity and history of the overarching Cipriani brand.
From Blank Canvas to Complete Brand
A new Tucson hotel wanted its brand to convey the artsy and eclectic style that is so unique to the city. With a colorful palette and youthful tone, we developed positioning and identity thoroughly rooted in Tucson’s greatness, presenting our client with a conceptual and creative framework that informed both the hotel’s branding, interior design, and its entire remodel.
Elevating A Luxurious Retail Brand
A beloved retailer based in Colorado asked us to develop branding as thoughtful and detailed as their luxuriously cozy wares.
Catalogue
Branded Assets
Website Design
Reimagining Luxury in Bermuda
We helped define a new era of luxury residential and resort development in Bermuda with its work for Caroline Bay. From positioning, naming, and brand identity to advertising and web design, we crafted a distinctive and compelling brand story for Caroline Bay and the Ritz Reserve Residences, signaling a revitalization and renaissance in Bermuda.
DEVELOPING A DISTINCT IDENTITY FOR A Portfolio of Restaurants
Dozens of restaurants across multiple destinations all needed refreshed brand assets. We developed logos, style guides and campaigns that captured the unique attributes of each venue.
Let the beauty speak for itself
With a stunning locale on the Kona Coast of Hawaii’s Big Island, Kohanaiki is an exclusive and luxurious residential and resort community. Our refreshing approach for Kohanaiki helped the destination come to life in a casually elegant, “barefoot luxury” styled manner. Our scope included brand identity, advertising, website and paid media.
Creating a Mantra for Seizing Life
A remodel of Live! Maryland called for a rebrand. Our proposed campaign played on the Live! name to emphasize that this is a place where you live in the moment. Campaign photography relied on candid lifestyle shots and directives that the time to play, dine and stay is now.
