Virgin Hotels Las Vegas

Virgin Hotels
Las Vegas

Redefining A Global Brand in a New Market

When you launch a hotel in Las Vegas, you have to go big. And when you’re a brand as iconic as Virgin, you need to create a campaign that’s as monumental as you are. We conjured up an idea: Mad Max meets a celebration of everything great in life. Our high-energy, multi-phased campaign, “Us. Unstoppable” portrays a motley crew of visitors as a charismatic, diverse, and energetic entourage on their way to break through the Las Vegas glitz.

Opening

Grand Opening Event

The stars came out to play to open Virgin Hotels Las Vegas with a memorable kick off. Virgin founder Sir Richard Branson kicked off the proceedings with a champagne toast along with hotel officials and the governor of Nevada. Superstar entertainment featuring Christina Aguilera and Mix Master Mike lended their crowd pumping, unstoppable vibes. The “Unstoppable Weekend” marked a glorious re-opening of Las Vegas with the grand opening of the newest icon, Virgin Hotels Las Vegas.

Montage Hotels & Resorts

Montage Hotels
& Resorts

Building a Brand from Inception to Exceptional

Hotelier Alan Fuerstman met with us to describe a new kind of hotel company – one that wasn’t focused on becoming the biggest, but rather the best; offering comfortably elegant settings true to their picturesque surroundings while providing a personalized level of service without the stuffiness and trappings of established resort brands. Though the market was extremely competitive, we created the Montage brand from blank canvas to the highly respected and successful hospitality company it is today.

The Reserve

The Reserve

at Red Rock Canyon

Bringing an Unparalleled Lifestyle Development Vision to Life with Brand Strategy and Design

A new high-end residential and mixed-use community located just outside the Las Vegas Strip, The Reserve at Red Rock Canyon is set within a national conservation area and aims to become one of the most naturally beautiful, environmentally-sensitive, and exclusive private communities in the country. We created a brand identity that reflected their sophisticated vision.

DESIGN APPROACH

Our design choices were driven by a desire to convey the natural power of a historic place in a modern way. The resulting suite of design work renders a sophisticated logo and brand marks with a minimal type treatment. The aesthetic brings the nostalgic and rustic past of the setting forward in an elevated and self-aware manner, conveying luxury and taste at every touchpoint.

Belmond El Encanto

Belmond El Encanto

Turning the Spotlight Off

We were tasked with launching the revival of Santa Barbara’s famous El Encanto hotel, which Belmond (formerly Orient-Express) had purchased and chosen to restore to its former 1930s glory. With its private villas and proximity to LA, El Encanto had always been known as a destination where Hollywood’s rich and famous could relax away from the cameras. Our “Embrace Anonymity” campaign leveraged this history, and won the Orient Express North American account.

Brochures

CONNOISSEURS OF ANONYMITY

You know who you are. You’re the kind that loves to steal away. Start the weekend on Thursdays. In the morning. You have no problem saying: Hold my calls. Or popping up the coast to feel the sun from a new angle.You don’t bother with luggage. Or plans. You respect that leisuring under deep cover is a distinct art form. And you, in your linen shirts and dark sunglasses, are one of its most ardent practitioners.

Welcome.
We are here to assist you in all your anonymous pursuits.

Spa Brochure