For a long time—25 years to be exact—I have admired the Edelman Trust Barometer…
Continue readingSelling the Promise, Keeping the Promise: Why Trust Defines Hospitality Brands
The New Currency of Value: Experience Design
In a world where luxury travelers have seen it all, experience design is the new currency…
Continue readingMarketing Luxury to the Next Generation
You’ve likely heard of “The Great Wealth Transfer.” Experts estimate that between $70 and $90 trillion…
Continue readingMarketing Places, Destinations, and Experiences Requires a Different Skillset
We often refer to it as “marketing the invisible.” Marketing non-tangibles like places, destination…
Continue readingBrand Management In Times of Crisis
As brand managers, marketers, and business leaders, we don’t always know what to do in times of crisis…
Continue readingWe Attended INSPIRE to Get Inspired
Earlier this month we attended the INSPIRE Conference hosted by the International Luxury Hospitality Association at Fontainebleau in Las Vegas…
Continue readingTurning Current Hospitality Trends into Marketing Strategies
Speaking of the experience economy, we found four trends that support the notion of providing higher-value experiences…
Continue readingCustomer Service Advantage
While AI offers a clear potential to level the playing field, let’s discuss what hotels can do to make customer service a competitive advantage…
Continue readingTraveling for Food
This article explores culinary travel, sparked by McKinsey’s 2024 tourism report. Food is central to cultural identity, rituals, and memories. It’s also a major global economic force…
Continue readingHow To Take a “Work Vacation”
I can’t tell you how many times I’ve checked into a hotel on the beach or in a lively city, only to spend days in a conference center, never setting foot on sand or seeing the city…
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