Previous Belmond El Encanto
The Reserve
at Red Rock Canyon
Defining a New Luxury Residential Brand
A new high-end residential and mixed-use community located just outside the Las Vegas Strip, The Reserve at Red Rock Canyon is set within a national conservation area and aims to become one of the most naturally beautiful, environmentally-sensitive, and exclusive private communities in the country. We created a brand identity that reflected their sophisticated vision.
DESIGN APPROACH
Our design choices were driven by a desire to convey the natural power of a historic place in a modern way. The resulting suite of design work renders a sophisticated logo and brand marks with a minimal type treatment. The aesthetic brings the nostalgic and rustic past of the setting forward in an elevated and self-aware manner, conveying luxury and taste at every touchpoint.
