Category: F & B

Virgin Hotels Las Vegas

Virgin Hotels
Las Vegas

Redefining A Global Brand in a New Market

When you launch a hotel in Las Vegas, you have to go big. And when you’re a brand as iconic as Virgin, you need to create a campaign that’s as monumental as you are. We conjured up an idea: Mad Max meets a celebration of everything great in life. Our high-energy, multi-phased campaign, “Us. Unstoppable” portrays a motley crew of visitors as a charismatic, diverse, and energetic entourage on their way to break through the Las Vegas glitz.

Opening

Grand Opening Event

The stars came out to play to open Virgin Hotels Las Vegas with a memorable kick off. Virgin founder Sir Richard Branson kicked off the proceedings with a champagne toast along with hotel officials and the governor of Nevada. Superstar entertainment featuring Christina Aguilera and Mix Master Mike lended their crowd pumping, unstoppable vibes. The “Unstoppable Weekend” marked a glorious re-opening of Las Vegas with the grand opening of the newest icon, Virgin Hotels Las Vegas.

Wolfgang Puck

Wolfgang Puck
Fine Dining Group

A Modern Rebrand for a Master Chef

The original celebrity chef, Wolfgang Puck, needed a campaign that reminded Las Vegas visitors that his many upscale restaurants were still the place to be. These ads tout the irresistible nature of his dishes while having a little fun. The main message: Everyone is doing The Wolf.

Boyd Gaming Dining

Boyd Gaming
F&B Brands

DEVELOPING A DISTINCT IDENTITY FOR A Portfolio of Restaurants

Dozens of restaurants across multiple destinations all needed refreshed brand assets. We developed logos, style guides and campaigns that captured the unique attributes of each venue.

The Spotted Horse

ONDORI

Brigg's oyster co.

Alder and Birch

PICO TANGO

Angry Butcher

We Attended INSPIRE to Get Inspired
Earlier this month we attended the INSPIRE Conference hosted by the International Luxury Hospitality Association at Fontainebleau in Las Vegas...
Turning Current Hospitality Trends into Marketing Strategies
Speaking of the experience economy, we found four trends that support the notion of providing higher-value experiences. When paired with marketing strategies, brands can make the experience for their consumers that much better. Let’s break it down...
Customer Service Advantage
While AI offers a clear potential to level the playing field, let’s discuss what hotels can do to make customer service a competitive advantage. It’s common to see and assist clients in addressing customer service “upstream” as equal parts of their internal operations and brand development...
Traveling for Food
Food is important to travel because it is important to people for several reasons. It’s the central aspect of cultural identity for a community. It often carries meaning and is integral to rituals, ceremonies, and celebrations such as Thanksgiving in the United States or Lunar New Year in Asia...
How To Take a “Work Vacation”
Trends in business travel show that a primary driver for corporate meetings and events is location; however, many attendees aren’t making the most of their business travel. Here’s how.