The original celebrity chef, Wolfgang Puck, needed a campaign that reminded Las Vegas visitors that his many upscale restaurants were still the place to be. These ads tout the irresistible nature of his dishes while having a little fun. The main message: Everyone is doing The Wolf.
DEVELOPING A DISTINCT IDENTITY FOR A Portfolio of Restaurants
Dozens of restaurants across multiple destinations all needed refreshed brand assets. We developed logos, style guides and campaigns that captured the unique attributes of each venue.