We served as agency of record for the Las Vegas resort haven, an all-suite, non-smoking and non-gaming hotel in the middle of the Las Vegas Strip. Non-gaming is an exclusive differentiator for Vdara, so we leveraged the idea of finding serenity within the Strip’s non-stop energy.
Mountainside approached us as a burgeoning real estate development on Lake Tahoe’s north side. Refreshingly modern, sustainable and located directly on the popular ski slopes of Northstar Mountain, the project needed only one vital thing: a compelling brand identity and advertising campaign to captivate Silicon Valley’s entrepreneurs, young adventurers and families.
We helped define a new era of luxury residential and resort development in Bermuda with its work for Caroline Bay. From positioning, naming, and brand identity to advertising and web design, we crafted a distinctive and compelling brand story for Caroline Bay and the Ritz Reserve Residences, signaling a revitalization and renaissance in Bermuda.
With a stunning locale on the Kona Coast of Hawaii’s Big Island, Kohanaiki is an exclusive and luxurious residential and resort community. Our refreshing approach for Kohanaiki helped the destination come to life in a casually elegant, “barefoot luxury” styled manner. Our scope included brand identity, advertising, website and paid media.
LAUNCHING AN INTEGRATED RESORT TO MESMERIZE MACAU
We handled Galaxy Macau’s successful launch, developing its brand identity and positioning, as well as multi-channel marketing programs and creative executions. These efforts attracted thousands of visitors from Hong Kong, mainland China, Taiwan, Japan and surrounding regions to the resort’s overwhelming success.