When you launch a hotel in Las Vegas, you have to go big. And when you’re a brand as iconic as Virgin, you need to create a campaign that’s as monumental as you are. We conjured up an idea: Mad Max meets a celebration of everything great in life. Our high-energy, multi-phased campaign, “Us. Unstoppable” portrays a motley crew of visitors as a charismatic, diverse, and energetic entourage on their way to break through the Las Vegas glitz.
Opening
Grand Opening Event
The stars came out to play to open Virgin Hotels Las Vegas with a memorable kick off. Virgin founder Sir Richard Branson kicked off the proceedings with a champagne toast along with hotel officials and the governor of Nevada. Superstar entertainment featuring Christina Aguilera and Mix Master Mike lended their crowd pumping, unstoppable vibes. The “Unstoppable Weekend” marked a glorious re-opening of Las Vegas with the grand opening of the newest icon, Virgin Hotels Las Vegas.
MGM Resorts asked us to develop an all-encompassing brand campaign for their wide range of resorts and casinos across the globe. Our concept conveyed the breadth of offerings while also embracing the wonderful grandeur embedded in the MGM promise.
A remodel of Live! Maryland called for a rebrand. Our proposed campaign played on the Live! name to emphasize that this is a place where you live in the moment. Campaign photography relied on candid lifestyle shots and directives that the time to play, dine and stay is now.
LAUNCHING AN INTEGRATED RESORT TO MESMERIZE MACAU
We handled Galaxy Macau’s successful launch, developing its brand identity and positioning, as well as multi-channel marketing programs and creative executions. These efforts attracted thousands of visitors from Hong Kong, mainland China, Taiwan, Japan and surrounding regions to the resort’s overwhelming success.