Virgin Hotels Las Vegas

Virgin Hotels
Las Vegas

Redefining A Global Brand in a New Market

When you launch a hotel in Las Vegas, you have to go big. And when you’re a brand as iconic as Virgin, you need to create a campaign that’s as monumental as you are. We conjured up an idea: Mad Max meets a celebration of everything great in life. Our high-energy, multi-phased campaign, “Us. Unstoppable” portrays a motley crew of visitors as a charismatic, diverse, and energetic entourage on their way to break through the Las Vegas glitz.

Opening

Grand Opening Event

The stars came out to play to open Virgin Hotels Las Vegas with a memorable kick off. Virgin founder Sir Richard Branson kicked off the proceedings with a champagne toast along with hotel officials and the governor of Nevada. Superstar entertainment featuring Christina Aguilera and Mix Master Mike lended their crowd pumping, unstoppable vibes. The “Unstoppable Weekend” marked a glorious re-opening of Las Vegas with the grand opening of the newest icon, Virgin Hotels Las Vegas.

MGM Resorts

MGM Resorts

An Umbrella Campaign to Boost Them All

MGM Resorts asked us to develop an all-encompassing brand campaign for their wide range of resorts and casinos across the globe. Our concept conveyed the breadth of offerings while also embracing the wonderful grandeur embedded in the MGM promise.

Brand Book

Live! Casino Hotel

Live! Casino Hotel

Creating a Mantra for Seizing Life

A remodel of Live! Maryland called for a rebrand. Our proposed campaign played on the Live! name to emphasize that this is a place where you live in the moment. Campaign photography relied on candid lifestyle shots and directives that the time to play, dine and stay is now.

Galaxy Macau

Galaxy Macau

LAUNCHING AN INTEGRATED RESORT TO MESMERIZE MACAU​

We handled Galaxy Macau’s successful launch, developing its brand identity and positioning, as well as multi-channel marketing programs and creative executions. These efforts attracted thousands of visitors from Hong Kong, mainland China, Taiwan, Japan and surrounding regions to the resort’s overwhelming success.