Since its launch in January, MONOGRAM has established itself as the premier marketing agency for luxury hospitality and entertainment, marking a transformative year of achievements. With a laser-sharp focus…
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If you were to ask people who enjoy the finer things in life about the hallmarks of a luxury hotel, you would likely get responses that include quality, consistency, and service…
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The million-dollar question is: how will the hospitality industry continue to evolve and grow with the application of emerging technologies? To help answer….
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Recently I made a reservation for two at a premium steakhouse in
Scottsdale, Arizona to celebrate my birthday. Using OpenTable to
book the dinner reservation, I was prompted to note whether this
was a special occasion.
In a career that has spanned more than 35 years, John has led some of the most recognisable and successful marketing campaigns in the hospitality world.
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When it comes to luxury hospitality, too often businesses think about customer service as something you do. In reality, customer service is all about how you deliver.
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You’re running a Las Vegas resort that’s due to open soon. How do you stand out in a crowded marketplace? Ideally, you find an agency that thinks outside the box. In the case of Virgin Las Vegas, you pick up the phone and call MONOGRAM. It’s a newish marketing agency that paradoxically has a wealth of experience in Sin City. MONOGRAM Managing Director of Business Strategy Amy Colbourn
unravels that paradox for our own Peter White in a recent conversation.
John Schadler, Executive Director of MONOGRAM, recently sat down with Scott Harkey of THE HARKEY GROUP to decode the secrets of luxury branding.
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In recent years, a noticeable shift has occurred in the marketing landscape of the luxury travel industry. Traditional marketing agencies are encountering formidable competition from a new breed of specialized firms focusing solely on this niche market. These specialized agencies are reshaping the way luxury travel brands connect with their audiences, offering tailored strategies and unparalleled expertise. This article delves into the rise of specialized agencies and how they are revolutionizing the luxury travel industry.
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John Schadler, the Executive Director of Monogram, a lifestyle marketing agency, joins the Huddle to discuss luxury marketing and his work with some of Las Vegas’ most famous architects and stars.
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