Creating a Mantra for Seizing Life
A remodel of Live! Maryland called for a rebrand. Our proposed campaign played on the Live! name to emphasize that this is a place where you live in the moment. Campaign photography relied on candid lifestyle shots and directives that the time to play, dine and stay is now.
LAUNCHING AN INTEGRATED RESORT TO MESMERIZE MACAU
We handled Galaxy Macau’s successful launch, developing its brand identity and positioning, as well as multi-channel marketing programs and creative executions. These efforts attracted thousands of visitors from Hong Kong, mainland China, Taiwan, Japan and surrounding regions to the resort’s overwhelming success.
