We often refer to it as “marketing the invisible.” Marketing non-tangibles like places, destination…
Continue readingMarketing Places, Destinations, and Experiences Requires a Different Skillset
Brand Management In Times of Crisis
As brand managers, marketers, and business leaders, we don’t always know what to do in times of crisis…
Continue readingMONOGRAM Elevates Luxury Hospitality
Since its launch in January, MONOGRAM has established itself as the premier marketing agency for luxury hospitality and entertainment, marking a transformative year of achievements. With a laser-sharp focus…
Continue readingWe Attended INSPIRE to Get Inspired
Earlier this month we attended the INSPIRE Conference hosted by the International Luxury Hospitality Association at Fontainebleau in Las Vegas…
Continue readingNiche Menus: Less Is More When it Comes to Luxury
If you were to ask people who enjoy the finer things in life about the hallmarks of a luxury hotel, you would likely get responses that include quality, consistency, and service…
Continue readingHow can the hospitality industry leverage AI?
The million-dollar question is: how will the hospitality industry continue to evolve and grow with the application of emerging technologies? To help answer….
Continue readingTurning Current Hospitality Trends into Marketing Strategies
Speaking of the experience economy, we found four trends that support the notion of providing higher-value experiences…
Continue readingCustomer Service Advantage
While AI offers a clear potential to level the playing field, let’s discuss what hotels can do to make customer service a competitive advantage…
Continue readingFood & Beverage Magazine
Recently I made a reservation for two at a premium steakhouse in
Scottsdale, Arizona to celebrate my birthday. Using OpenTable to
book the dinner reservation, I was prompted to note whether this
was a special occasion.
Traveling for Food
This article explores culinary travel, sparked by McKinsey’s 2024 tourism report. Food is central to cultural identity, rituals, and memories. It’s also a major global economic force…
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