I can’t tell you how many times I’ve checked into a hotel on the beach or in a lively city, only to spend days in a conference center, never setting foot on sand or seeing the city…
Continue readingHow To Take a “Work Vacation”
Beyond the Plate: Why Branding is the Recipe to a Restaurant’s Success
According to WebstaurantStore, there were 749,404 restaurants in the U.S. in 2023, with the industry expected to surpass $1 trillion in sales. While takeout is on the rise, competition remains fierce…
Continue reading4½ Ways to Make Your Travel More Adventurous
It doesn’t take much convincing to agree that adventure creates experiences that bring joy, contribute to happiness, and make life more satisfying…
Continue readingUsing Production as Part of A Brand Strategy
As the saying goes, ‘A picture is worth a thousand words.’ In luxury hospitality branding, visual aesthetics engage guests, enhance appeal, and evoke emotions, creating memorable experiences…
Continue readingLive! Case Study
Live! Casino Hotel
Creating a Mantra for Seizing Life
A remodel of Live! Maryland called for a rebrand. Our proposed campaign played on the Live! name to emphasize that this is a place where you live in the moment. Campaign photography relied on candid lifestyle shots and directives that the time to play, dine and stay is now.
Baha Mar Case Study
Baha Mar Nassau,
The Bahamas
Bringing the New Riviera to Life
A $3 billion+ resort destination in The Bahamas needed everything. We started with a stretch of beautiful beach and created a brand strategy that evolved into brand identity, amenity development, collateral and graphic design, advertising, digital/web assets and just about every consumer touchpoint we could envision.
Vdara Case Study
Vdara Hotel & Spa
Respite among the ruckus
We served as agency of record for the Las Vegas resort haven, an all-suite, non-smoking and non-gaming hotel in the middle of the Las Vegas Strip. Non-gaming is an exclusive differentiator for Vdara, so we leveraged the idea of finding serenity within the Strip’s non-stop energy.
Virgin Hotel Las Vegas
Virgin Hotels Las Vegas
Redefining A Global Brand in a New Market
When you launch a hotel in Las Vegas, you have to go big. And when you’re a brand as iconic as Virgin, you need to create a campaign that’s as monumental as you are. We conjured up an idea: Mad Max meets a celebration of everything great in life. Our high-energy, multi-phased campaign, “Us. Unstoppable” portrays a motley crew of visitors as a charismatic, diverse, and energetic entourage on their way to break through the Las Vegas glitz.
Opening
Post-Opening
Grand Opening Event
The stars came out to play to open Virgin Hotels Las Vegas with a memorable kick off. Virgin founder Sir Richard Branson kicked off the proceedings with a champagne toast along with hotel officials and the governor of Nevada. Superstar entertainment featuring Christina Aguilera and Mix Master Mike lended their crowd pumping, unstoppable vibes. The “Unstoppable Weekend” marked a glorious re-opening of Las Vegas with the grand opening of the newest icon, Virgin Hotels Las Vegas.
Palms Casino Resort Case Study
Palms Casino Resort
Las Vegas
Living the high life
Palms turned to us to reposition its casino as an aspirational entertainment brand with a residential component. Our campaign delivered with a sexy and upscale portrayal of life mere blocks from the Las Vegas Strip.
Borgata F & B Case Study
Borgata F&B
Atlantic City
Pre-Launching A Casino with F&B
To create anticipation for Borgata’s opening, we developed an ad campaign to tout its celebrity chef partnerships and upcoming restaurants, which were destined to revolutionize Atlantic City’s restaurant offerings. Dining in AC was about to become a destination in itself.
