Tag: Travel advisors

When Marketing Luxury Travel, Don’t Overlook B2B

Luxury travel brands often overlook a key audience: B2B. It’s about targeting decision-makers with different values—focusing on relationships, trust, problem-solving, and long-term value…

Marketing Places, Destinations, and Experiences Requires a Different Skillset
We often refer to it as “marketing the invisible.” Marketing non-tangibles like places, destination...
Brand Management In Times of Crisis
As brand managers, marketers, and business leaders, we don’t always know what to do in times of crisis...
We Attended INSPIRE to Get Inspired
Earlier this month we attended the INSPIRE Conference hosted by the International Luxury Hospitality Association at Fontainebleau in Las Vegas...
Turning Current Hospitality Trends into Marketing Strategies
Speaking of the experience economy, we found four trends that support the notion of providing higher-value experiences...
Customer Service Advantage
While AI offers a clear potential to level the playing field, let’s discuss what hotels can do to make customer service a competitive advantage...