Previous Vdara
Virgin Hotels
Las Vegas
Redefining A Global Brand in a New Market
When you launch a hotel in Las Vegas, you have to go big. And when you’re a brand as iconic as Virgin, you need to create a campaign that’s as monumental as you are. We conjured up an idea: Mad Max meets a celebration of everything great in life. Our high-energy, multi-phased campaign, “Us. Unstoppable” portrays a motley crew of visitors as a charismatic, diverse, and energetic entourage on their way to break through the Las Vegas glitz.
Opening
Grand Opening Event
The stars came out to play to open Virgin Hotels Las Vegas with a memorable kick off. Virgin founder Sir Richard Branson kicked off the proceedings with a champagne toast along with hotel officials and the governor of Nevada. Superstar entertainment featuring Christina Aguilera and Mix Master Mike lended their crowd pumping, unstoppable vibes. The “Unstoppable Weekend” marked a glorious re-opening of Las Vegas with the grand opening of the newest icon, Virgin Hotels Las Vegas.
