Centra

Centra

Inspire | Imagine | Develop | Realize

A Las Vegas development company found themselves losing bids for local projects to outside firms with more national clout. They came to us seeking branding that would cement them as true contenders on par with any outside company. We shot a campaign that portrayed them as fantastical masters of craft and ran full page ads in the Wall Street Journal and other notable publications. The campaign was a total departure from typical construction company ads and put them on the map.

 

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Palms Place

Palms Place

Imagining An Unconventional Place To Call Home

This bold and sexy campaign introduced the world to Palms Place, a 47-story condo hotel connected to the Palms Casino Resort steps away from the Las Vegas Strip. Capitalizing on a condominium boom occurring in Las Vegas at the time, our approach was to create a place that where you could feel at home in the heart of the action, offering something completely new.

 

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Live! Case Study

Live! Casino Hotel

Creating a Mantra for Seizing Life

A remodel of Live! Maryland called for a rebrand. Our proposed campaign played on the Live! name to emphasize that this is a place where you live in the moment. Campaign photography relied on candid lifestyle shots and directives that the time to play, dine and stay is now.

Baha Mar Case Study

Baha Mar Nassau,
The Bahamas

Bringing the New Riviera to Life

A $3 billion+ resort destination in The Bahamas needed everything. We started with a stretch of beautiful beach and created a brand strategy that evolved into brand identity, amenity development, collateral and graphic design, advertising, digital/web assets and just about every consumer touchpoint we could envision.

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Vdara Case Study

Vdara
Vdara

Vdara Hotel & Spa​

Respite among the ruckus

We served as agency of record for the Las Vegas resort haven, an all-suite, non-smoking and non-gaming hotel in the middle of the Las Vegas Strip. Non-gaming is an exclusive differentiator for Vdara, so we leveraged the idea of finding serenity within the Strip’s non-stop energy. 

Virgin Hotel Las Vegas

Virgin Hotels Las Vegas

Redefining A Global Brand in a New Market

When you launch a hotel in Las Vegas, you have to go big. And when you’re a brand as iconic as Virgin, you need to create a campaign that’s as monumental as you are. We conjured up an idea: Mad Max meets a celebration of everything great in life. Our high-energy, multi-phased campaign, “Us. Unstoppable” portrays a motley crew of visitors as a charismatic, diverse, and energetic entourage on their way to break through the Las Vegas glitz. 

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Grand Opening Event

The stars came out to play to open Virgin Hotels Las Vegas with a memorable kick off. Virgin founder Sir Richard Branson kicked off the proceedings with a champagne toast along with hotel officials and the governor of Nevada. Superstar entertainment featuring Christina Aguilera and Mix Master Mike lended their crowd pumping, unstoppable vibes. The “Unstoppable Weekend” marked a glorious re-opening of Las Vegas with the grand opening of the newest icon, Virgin Hotels Las Vegas.

Borgata F & B Case Study

Borgata F&B
Atlantic City

Pre-Launching A Casino with F&B

To create anticipation for Borgata’s opening, we developed an ad campaign to tout its celebrity chef partnerships and upcoming restaurants, which were destined to revolutionize Atlantic City’s restaurant offerings. Dining in AC was about to become a destination in itself.

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Aria

Aria

A New Center of Luxury

We created advertising, collateral, and brand strategy for ARIA, the centerpiece of CityCenter in Las Vegas. At the time, ARIA redefined the luxury casino resort with its sense of modern seduction and metropolitan flair.

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Virgin Hotels Las Vegas

Virgin Hotels
Las Vegas

Redefining A Global Brand in a New Market

When you launch a hotel in Las Vegas, you have to go big. And when you’re a brand as iconic as Virgin, you need to create a campaign that’s as monumental as you are. We conjured up an idea: Mad Max meets a celebration of everything great in life. Our high-energy, multi-phased campaign, “Us. Unstoppable” portrays a motley crew of visitors as a charismatic, diverse, and energetic entourage on their way to break through the Las Vegas glitz.

Opening

Grand Opening Event

The stars came out to play to open Virgin Hotels Las Vegas with a memorable kick off. Virgin founder Sir Richard Branson kicked off the proceedings with a champagne toast along with hotel officials and the governor of Nevada. Superstar entertainment featuring Christina Aguilera and Mix Master Mike lended their crowd pumping, unstoppable vibes. The “Unstoppable Weekend” marked a glorious re-opening of Las Vegas with the grand opening of the newest icon, Virgin Hotels Las Vegas.
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