Insights

Elevating experiences through expert thought leadership in marketing.

When Marketing Luxury Travel, Don’t Overlook B2B

April 23, 2024

Luxury travel brands often overlook a key audience: B2B. It’s about targeting decision-makers with different values—focusing on relationships, trust, problem-solving, and long-term value…

Marketing to Women in Travel

April 22, 2024

Women make 80% of travel decisions, regardless of who pays or where they go. The average U.S. traveler is a 47-year-old woman, and 60% of solo travelers are married, traveling without their spouses…