Amy’s advertising career started in Denver more than 25 years ago. She has held senior agency leadership roles at the largest and most influential advertising agencies in the Northeastern U.S., representing some of the world’s best casino, hotel and resort properties. Her client roster of marketing influence includes many commercial casinos, as well as tribal gaming enterprises — from casino resorts to racinos and state lotteries.
Amy relocated from Philadelphia to Phoenix in 2017 and now lives in Las Vegas. She is proud to have been a leader in the success of several initiatives, including redefining the brand architecture and introducing a new loyalty positioning strategy for Gila River Gaming Enterprises, establishing a loyalty campaign for Virgin Hotels, launching Virgin Hotels in Las Vegas, reimagining Worldwide Jets and WorldHotels Collection, and developing a corporate brand campaign strategy for Live! Casinos. Her true superpower lies in identifying the competitive advantage in even the most saturated markets and defining a reason to believe at the most conceptual stages of a place’s existence.
