Kristen offers 15 years of paid media expertise focused on travel, gaming and hospitality destinations. She both develops her clients’ overarching media strategies and leads the day-to-day execution, management and optimization of those plans. She successfully launched the WynnBET app in multiple markets, led media planning for the opening of Virgin Hotels Las Vegas during a global pandemic, and executed paid media on behalf of a new show at Wynn Las Vegas.

In addition to those major initiatives, Kristen has worked with a diverse group of brands, including Allegiant Airlines; Borgata Hotel, Casino & Spa; Mount Airy Casino Resort; Live! Casinos & Hotels; The Grand Del Mar; and The Reserve at Red Rock Canyon. Kristen’s strong interpersonal communication skills, as well as her kind, professional and approachable demeanor, enable her to quickly build rapport and trust with clients, all of whom highly value her paid media savvy.