Our projects for Wynn have ranged from logo design and graphic standards to annual reports and stunning brand books. Through every execution, we meticulously adhered to their brand standards while offering a fresh interpretation of all things Wynn.
A PERSONALIZED APPROACH TO A HOSPITALITY LOYALTY PROGRAM
Looking to convey their “membership without dues” philosophy at every location, Virgin Hotels needed to market a loyalty program in a way that would differentiate them from others in the hospitality industry. We developed a go-to-market strategy that invited everyone to join the tribe.
We were tasked with launching the revival of Santa Barbara’s famous El Encanto hotel, which Belmond (formerly Orient-Express) had purchased and chosen to restore to its former 1930s glory. With its private villas and proximity to LA, El Encanto had always been known as a destination where Hollywood’s rich and famous could relax away from the cameras. Our “Embrace Anonymity” campaign leveraged this history, and won the Orient Express North American account.
Brochures
CONNOISSEURS OF ANONYMITY
You know who you are. You’re the kind that loves to steal away. Start the weekend on Thursdays. In the morning. You have no problem saying: Hold my calls. Or popping up the coast to feel the sun from a new angle.You don’t bother with luggage. Or plans. You respect that leisuring under deep cover is a distinct art form. And you, in your linen shirts and dark sunglasses, are one of its most ardent practitioners.
Welcome. We are here to assist you in all your anonymous pursuits.
When Rosewood was revitalizing this charming Southern California resort, they tasked us with creating a unique brand identity that carried the beloved sophistication of the resort’s past into the destination’s decidedly modern future.